As we all know, over the past year, Vietnam's e-commerce situation has witnessed an amazing development. The advent of many new e-commerce channels resonating with new customer focus strategies of old platforms has created a vibrant, bustling and competitive atmosphere for this type of business. 

Top leading e-commerce floors in Vietnam according to iPrice's statistics. In particular, Lazada leads in terms of traffic, installed applications, and followers on Facebook. 

After a year of operation, e-commerce channels more or less have the classification and ranking based on many criteria, we can get a preliminary overview through the following categories. 

1. Major trends 

Mobile payment, navigational marketing and social commerce are the three main trends of Vietnam's e-commerce scene 2021. 

Mobile payment  

Specifically, forms of online payment via bank cards, online payment accounts like Paypal, Payoneer ... will be more widely available, in addition to common forms of intermediary payment such as Ngan Luong, Bao Kim, Momo, ZaloPay ... help users more convenient to buy and sell and at the same time increase purchasing power and orders for shops. 

Social commerce  

In 2021, there will be more individuals participating and social networking sites will be fully utilized for commercial and economic activities. The evidence is that many large companies and businesses today have made running ads on social networks a major part of their marketing campaigns. 

Shopping through social media will change the way people shop online in 2021 

It can be said that buying through social networks will change the way we shop online in 2021. Users just need to surf their smartphones, log in to their account and find the product they want to buy. Much easier than the traditional form of buying and selling like before. 

In addition, managers and executives of social networking channels are also constantly focusing on developing image display capabilities, sales support functions, and commercialization of activities on Social Media. 

Influencer-driven marketing 

Marketing through influencers (using celebrity images or KOLs for marketing) has been a popular strategy in the advertising industry for many years. 

Marketing through influencers has become a popular strategy in the advertising industry 

One particular case is L’Oréal, the brand which has shifted substantial investments from the traditional media to influencer marketing. Thanks to the construction of a beautiful lineup of "Beauty Squad", the sales of this brand have had many positive effects. 

2. Market size can reach 10 billion USD? 

At the Vietnam e-commerce overview forum (VOBF) 2017, Ms Dang Thuy Ha - Chief Representative of Nielsen Hanoi Market Research Company, said that Vietnam's e-commerce market in 2016 has reached 4 billion USD. 

According to a report by Nielsen in 2015, each Internet user in Vietnam spends an average amount of up to 160 USD / year on e-commerce. As a result, the annual market growth rate of Vietnam's e-commerce has reached 22%, the rate of access to e-commerce is up to 28%. 

It can be seen that, with this scale and growth momentum, the e-commerce situation in Vietnam 2021 is completely capable of reaching 10 billion USD in 2021. To be able to welcome and integrate with the coin in the most smooth and convenient way, businesses, companies and individuals participating in the e-commerce market economy need basic, specific and certain preparation steps. 

Source: Webico