Now selling on a e-commerce platform is a way of doing business online without opening a shop. If you are not economical enough to rent a store to sell, then choosing an e-commerce platform to sell is a right decision. Because the e-commerce floor is a bridge to help shop owners, businesses, and a diverse and wide source of customers often go to e-commerce sites to search and buy products. 

In this article, we will help you understand more about the e-commerce platform.

1. What is an e-commerce platform?

E-commerce is an Online sales channel that is preferred by many shop owners or companies and businesses operating in the field of commodity trading and is most popularly used by consumers.

2. What are the benefits of selling on the e-commerce platform?

Doing business on the e-commerce platform is a testament to a 4.0 technology era, applying information technology to the sales management process will help you save time and create breakthroughs. :

- Doing business on the e-commerce floor helps you reach a large number of customers

- Supported by e-commerce floors in customer care and complaint settlement

- The search for potential customers and sales is done through e-commerce floors, so sellers do not need to spend a lot of money on marketing.

- The management of the booth and choose the shipping method becomes simpler and more professional

- Business risks are kept to a minimum

- E-commerce floors always open promotions for customers

3. Sell on e-commerce platform

To sell on an e-commerce site, you must first understand the sales criteria to help you sell successfully on the e-commerce platform. 

4.Which e-commerce platform should you sell on?

Currently in Vietnam, there are 10 most popular e-commerce platforms such as: Lazada, Hotdeal, Zalora, Shopee, Sendo, TiKi, Adayroi, Lotte, Chodientu, Zanado. And the question arises "Which e-commerce platform to choose for business is appropriate? Currently, there are 4 prominent e-commerce platforms in the Vietnamese market: Lazada, Sendo, Shopee, TiKi, each of which offers its own advantages such as:

Selling on lazada

Advantages

- Lazada is now present in Vietnam, providing on many different categories such as: Furniture, phones and tablets, fashion and accessories, health care products, beauty products, toys and gadgets sport…

- Percentage of commission for highly attractive sellers, 5% for electronic products, 10% commission for fashion products and other products is 8%

- Strong Marketing team, thanks to advertising campaigns, Lazada targets the right shoppers

- Lazada allows opening an Online store completely free of charge. When there is a successful order, commissions and shipping fees by category are applied

- The products that the shop owners have posted for sale are clearly inspected from the place of manufacture and ensure the product is still new. If the customer discovers that the product is not genuine or of poor quality, it can be returned for a full refund

- Synchronize products from website to stores on Lazada, manage sales quickly and efficiently through application software

- Good working attitude.

Defect

- Expenses such as discount, cost of picking up goods, shipping are quite large

- Estimated delivery time is 8-2 days from the time Lazada receives the order

- Many items when discounted on Lazada but still higher than other e-commerce platforms

Selling on Sendo

Advantages

- Being an e-commerce platform that creates prestige by following the FPT brand

- Strong growth in fashion and non-tech sectors mảng

- Very good customer information privacy policy

- Create conditions for customers to easily return products according to the allowed regulations. 

Defect

- On Sendo, there are still quite a few fake, non-genuine and poor quality goods because the seller management mechanism is not good.

- Up to 20% refund and still a lot of virtual orders

- The delivery problem has not improved for both the seller and the buyer.

Selling on Shopee

Advantages

- Has a huge number of customers so it's easy to reach

- Simple selling process on Shopee

- Selling on Shopee is completely free

- Shopee supports shipping for orders, shipping policy for sellers is extremely preferential, time consuming goods from 1-4 working days for orders in the inner city

- Always open promotions for customers 

Defect

- The number of sellers is high, so the competition is high

- There are many fake goods and fake goods

- High shipping fee for orders that are not eligible for shipping support

Selling on TiKi

Advantages

- TiKi's items are strictly tested to ensure the origin and quality of the product must be good

- TiKi focuses on the product industry such as books, the discount for this item is quite high up to 30%-35%

- Return policy according to regulations, creating favorable conditions for buyers

- Good customer information security policy, professional working attitude

- Free delivery with orders from 150,000 VND in Ho Chi Minh City and for other provinces from 250,000 VND

Defect

- The product is not diversified yet

- Takes a long time to review and edit image content

- Too much inventory, need to control the books sold because TiKi limits the amount of goods imported

- Long delivery time from 4-10 working days, depending on the situation

5. Summarize

Hopefully, the benefits that we share with you will make you somewhat assured when selling on the e-commerce platform. 

Credit:nhanh.vn