Most people love to hear stories. Because stories through storytelling are often easier to attract listeners and especially stories that bring more emotions will have a strong impact on the human brain making it easier for them to remember.

Because of that feature, marketers have created Brand Story - marketing, conveying the message through storytelling to build close relationships with customers and help them remember the brand longer.

But to build an inspiring and interesting brand story is not easy. Therefore, the article below Prime would like to introduce the elements to create a "brand story" attractive and attractive to help engrave in the minds of your target audience.

Here are 5 important factors to create a brand story that attracts and enters the hearts of people. Let's see if your Brand Story has all these elements.

1. Meaningful

No one likes to hear a story that doesn't make sense. So, instead of chasing the crowd, opponents try to create a trend story that only makes the reader remember temporarily. Focus on creating meaningful, connected, and customer-related stories.

2. Personalization

Stories that make readers remember will be stories with content that is cohesive, close to themselves. A story where customers can find themselves in it will make them remember longer and be more impressed with the brand.

3. Emotions

A story that goes straight into the reader's heart is a story that has the ability to shake strong emotions, which can leave the most profound impressions.

Like Nike's story with the slogan "Just do it!" through the brand story of individuals who have dreams of becoming extraordinary. With the story of the old hero like Earth, with the main character as the customer in that story, Nike motivated each person to constantly try, praise

hard work and win laziness. The desire to be great is not only in heroes but also in us, ordinary people in life.

4. Simple

Few can be patient to read a story longer than an A4 sheet of paper, there are too many redundant, patchwork, no focus points. So let's create a simple, concise story, focusing on a certain topic instead of long thunderstorms.

5. Authentic

What comes from the heart will touch the heart. People always have confidence in the truest things. So, do not try to create a story that has fascinating, attractive but no truth.

For example, Airbnb is one of the brands that brings true feelings when its brand story does not come from a brand perspective but from the customer side, creating a great community. As it searches for its brand story, Airbnb surveyed nearly 500 people worldwide who use their platform including hosts and travellers. There is one word that constantly appears in these interviews: belonging.

So the idea of belonging - the feeling of being welcomed and accepted as the centre of Airbnb's brand story. "Belong anywhere" became Airbnb's official slogan, influencing logo design and their entire brand story.

Airbnb also leverages UGC (User-Generated Content) from hosts and travellers to continue its brand story. Customers will recount their experiences about Airbnb through trips, the people they meet, every story, connection, an interaction that becomes more authentic than ever.

Hopefully through the know-how on Prime can help you in creating an attractive brand story, unique for your business.

Nguồn: ThiCao, AIM Academy