Currently, the development of e-commerce platforms has opened up many business opportunities for many businesses. Simply put, most of us call selling online – a marathon that every Vietnamese business has to fight for a long time. Don't miss the experience of selling "thousands of orders" on e-commerce platforms that going to be shared to get the best revenue.
To better understand online sales, should you go through the concept of E-commerce platforms :
E-commerce platforms are online sales channels favored by many Vietnamese shop owners, startups and businesses today. It can be seen that this is an ideal sales channel in the current period when e-commerce platforms are continuously receiving investment from popular "pour" deals. A series of preferential policies attract users, providing great support for both sellers and buyers. The market has about 20 e-commerce platforms, the most prominent being Lazada, Shopee, Tiki, Sendo and most recently, Amazon.
According to data from the Ministry of Industry and Trade, it is estimated that e-commerce platforms handle up to 3 million orders per day. Consumers have started to spend more when shopping online with an average payment of 186 USD/year, equivalent to 4.3 million VND (According to Vietnam E-commerce White Paper).
Drawing from the majority of online shop owners, we draw 6 valuable experiences that are useful for your online business:
1. Create your own brand for products on e-commerce platforms
- Invest in product images and content as detailed as possible
The characteristics of selling on e-commerce platforms in particular and online sales in general always need to invest in images. Because customers cannot directly experience products and services, the image is the only thing that makes them feel the shop's products. The most effective for those online shops, the product image needs to be beautiful, capture all angles, from the details to the overview of the product, if you want to be clearer, you should invest in more detailed videos of the product.
That way, it's easy for buyers to visualize and know exactly what it will be like. Moreover, beautiful photos, sharp videos will be the highlight to attract customers to pay attention to you and not the surrounding competitors.
The product description needs to be complete and detailed, and the customer understands clearly from product benefits, usage, purchase method, warranty... closing rates will be higher and returns will also decrease.
- Trading in "exclusive" products
Nothing attracts customers like unique and strange products, above all, creating your own brand. This helps you to be less competitive and stand out from the rest of the stalls on the e-commerce platform.
If you sell mass products, you should make the product more attractive by changing the name, for example.
- Invest in products with "5 stars quality score"
This is a very important step that greatly determines the success of online sales startups. Your product must definitely ensure quality, a quality product will bring a sense of trust to users.
The seller must clearly understand the quality, origin, usage, expiry date, .. and necessary issues related to the product to advise customers. Make sure that the product that reaches the buyer is no different from the information you have advertised.
2. Pay attention in the process of taking care of customers
- Good customer reviews are the most important thing
Most online consumers have the habit of looking up product information from many sources and choosing to buy products that have been rated well by customers who have purchased that product. So, the first rule to sell on an e-commerce platform is to need positive, detailed reviews of products, services, shipping, photos and actual products from old customers.
The good reviews from customers help put your product on the top search algorithm of e-commerce websites. This is a fast online marketing method to help you attract customers and boost sales.
- Positive and friendly reply
Whether guests have good or bad feedback, you should interact with customers in the most peaceful way. If the customer praises, thank you, if the customer criticizes, apologize to appease the customer and express his intention to return it for free to avoid the case of irritation and conflict with the customer because "Customer is God".
- Understanding customers
You should carefully study your customers: who they are, what they care about, what they think when they shop online, their psychology, etc. The better you understand your customers, the better your plans will be. The more appropriate the sales policy you give, the closer to the target customers. Your online business also becomes easier.
3. Take advantage of the available functions of the e-commerce platform
For example, Shopee has a product promotion feature , you can pin your product to the top in the post and edit the product. In addition, there are regular promotions on Shopee, and sellers and online shop owners will be notified immediately.
4. Being proactive in inventory management is very important when doing business online
This helps you always keep stock of goods to deliver to customers as quickly as possible. Because you still have to spend time to ship to customers, the preparation of goods must be quick to minimize cancellations.
Inventory counts, statistics of best-selling products, and many more products, all necessary to devise campaigns to promote, adjust for flexibility.
5. Do not race on price when selling on e-commerce platforms sàn
Participating in the price race when selling on the trading floor will only make you lose profits, even "losses" because there are many competitors willing to "dump" prices.
6. Omnichannel sales
With the digital age and the industrial revolution 4.0 developing in tandem, you should have more than 1 online sales channel on e-commerce platforms to expand your customer reach.
With the help of real experience in the "market" of the e-commerce platform, we hope to help online shop owners firmly on the business path you have chosen.
Credit: VeSa
