According to Forbes magazine, Apple has been the world's most valuable brand for many years despite its high-priced smartphones to tablets and laptops or user criticisms surrounding their difficulties in using products in the Apple ecosystem. 

Every time Apple launches a new product, we see a long queue of people standing outside the Apple Store. 

Are you curious to know what makes this expensive brand so successful? How does Apple win the hearts and trust of consumers? Let's find out more in the following article! 

1. User experience 

After all, the brand, is just the experience of customers in the process of using products/services. Coca Cola, for example, does not know how carbonated soft drinks of this brand have a negative impact on health. 

But the fresh taste of Coca Cola on a summer's day can make their customers forget the "dangers" that await them from this drink. 

That's why: While Apple's electronics products are priced "ridiculously high" compared to their industry competitors, customers flock to the Apple Store to experience new products from the company. 

We can see: Apple offers consumers the promise of great experiences when they use products from the company. More than just a flashy external code, tech devices from Apple really offer comfortable moments for any user. 

Here are the small things that play a decisive role in helping Apple win the trust of difficult customers: 

• Meticulous in the design and packaging of products. 

• Attentive and dedicated customer service. 

• Pursue a strategy that focuses on product development in the high-end segment. 

• In advertising campaigns, Apple always tries to attach their products to the daily activities of people, creating a close connection with users.

In this day and age, developing products with a strategy of taking the superiority of technology platforms or designing to compete is a seemingly "impossible" task. 

More and more businesses are recognizing this and gradually moving on to the strategy: Put customers at the center of all innovation. This is just as true as what we see at Apple. 

2. Customer loyalty 

Apple understands the most important factor that makes their branding successful: Customer loyalty. 

Obviously, this is one of the goals chosen by many businesses in its Brand Building strategy. 

The process for your customers to become loyal to the brand can be explained in short as follows: Know - use - believe - love. 

Users must know you, use the product, feel satisfied and then trust and become a "fan" of your brand. 

3. Touch the emotional aspect of product users 

Apple has a very wise strategy every time they launch a new product: It's about making everyone talk about what's relevant to it. 

Usually, before launching the product, fans of the brand "apple defects" are eagerly waiting for updates from information related to the product, the technology world has a lively debate around what that technology device can do. 

In the event of lively talk about Apple products, do you want to experience the new device first hand? I'm sure your answer is: Yes. 

4. Think differently 

For its fans, Apple has always been the right thing to do. Once you get users to think like this, soon your business will have dozens of loyal customers, ready to spend hours de debated and protecting your brand. 

This seems to go against everything people think they should do with customers: It's the business that makes the trend! 

Apple conception: Initially, customers did not know what they needed and wanted. The work of "defective apples" is to guide customers, help them understand what they need and want in a high-tech product. Create trends, that's what Apple does. 

5. Interacting with customers 

No business will survive if they are completely separated from their customers. Apple always takes the time to listen to the minds and aspirations of users of products produced by their brands. 

New Apple products always satisfy the needs of customers, simply because: All questions, user dissatisfaction has been addressed in this updated version. 

Apple dominates and creates new trends in the market, but they also do not forget to keep customers right next to them, interact and share their difficulties and obstacles. That is one of the secrets to the success of the Apple brand in the market. 

Hopefully, the information shared will be a way to accompany you in the journey of building and developing the brand in the near future. 

Source: Thi Cao