YOUR ROLE
A. Main Objective:
Lead the development, execution, and optimization of Integrated Digital Media Strategies to achieve maximum client business objectives and Performance KPIs (Sales, Leads). Responsible for team management, ensuring the quality and effectiveness of all media planning outputs.
B. Key Responsibilities:
1. Digital Media Strategy & Planning (40%)
- Collaborate closely with the Account/Business Development team to receive, analyze the Brief, and translate business objectives into viable, data-driven Digital Media strategies.
- Develop data-driven media strategies, integrating deep insights into market trends, competitive landscape, and the Consumer Journey.
- Develop Integrated Media Plans across all channels, ensuring synergy and optimal efficiency, and maintain stringent quality control for all client-facing outputs.
- Propose and manage the scientific allocation of media budget, utilizing forecasting and optimization models to ensure the achievement of committed Performance KPIs.
2. Digital Performance Optimization (40%)
- Develop multi-channel performance strategies to meet client business objectives, revenue growth, and Return on Investment (ROI) goals.
- Establish and maintain a consistent and accurate performance measurement framework (tracking, attribution, A/B testing) across all campaigns.
- Monitor and analyze campaign performance daily/weekly/monthly across all channels against set KPIs. Provide actionable recommendations for timely tactical and budget adjustments.
- Construct comprehensive campaign reporting dashboards and deliver in-depth Media Insights to drive strategic recommendations for continuous improvement.
3. Team Management & Strategic Leadership (20%)
- Lead and develop the Media team (Planners, Buyers), including workload allocation, training, mentoring, and establishing efficient operating procedures.
- Lead client Pitching and Proposal development: Construct and present high-level Media strategies, including ROI analysis and expected performance forecasting.
- Proactively research and apply the latest media trends, ad platforms, and emerging technologies (AI, programmatic, automation) to enhance media planning.
WHAT ARE WE LOOKING FOR
- Bachelor's or College Degree in Marketing, Economics, Business Administration, or a related field.
- A minimum of 4 years of in-depth experience in Media Planning, Digital Marketing, or Performance Marketing.
- Proven track record in planning, executing, and optimizing Digital Media campaigns to meet and exceed Performance KPIs (e.g., CPA, ROAS, CVR).
- Mandatory: Proven experience in driving tangible Sales or Qualified Leads directly from Digital Media campaigns.
- Strong understanding of the Marketing Funnel and proficiency in using Big Data analytics tools, Attribution models, and platforms such as Google Analytics 4 (GA4).
- Proven ability in Team Leadership and development and efficient workload coordination among team members.
- Ability to work under pressure, meet strict deadlines, and manage multiple campaigns/projects simultaneously.
- Preferred: Experience working at a media agency or in an in-house team management/project lead role.
- Good English communication skills are a plus.
WHAT WE OFFER TO YOU
- Competitive salary and performance-based bonuses.
- Full social, health, and unemployment insurance as per Labor Law.
- A young, dynamic, and friendly work environment.
- Free skill training courses, exciting company trips, and a grand Year-end Party.
- 12 annual leave days + 13th-month bonus based on company performance and your contributions.
- Annual salary review and performance evaluation.
TIME & LOCATION
- Working hours: 09:00 – 18:00, Monday to Friday (Saturday is flexible: Work can be conducted either online or on-site, depending on the actual volume and nature of the workload).
- Workplace: 207/7 Nguyen Van Thu Street, Da Kao Ward, District 1, Ho Chi Minh City.
APPLICATION
- Please send your updated CV to [email protected] with the subject line: “[Position] – Your Full Name”.
- Or you can apply via this link - Apply here!
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