Another way... 

6 years ago, when asked about the orientation of life, Ly Xuan Thang, a western boy still affirmed, postal is the path he pursued. Experienced and enthusiastic about his work, he quickly became the director of a Viettel Post branch in Kien Giang. In the middle of 2020, the director decided to abandon the path that he built to become a... online sellers. He shared: "Sticking with the new broadcasting industry sees what the booming development of e-commerce in Vietnam is today. This is a really risky environment." 

In addition to the potential of e-commerce, monitoring the mobile shopping rate of Vietnamese people today, Thang is more confident when deciding to leave the safe path. He embarked on learning how to sell by joining the community of Shopee sellers to learn experience and equip knowledge by writing tutorials, free classes on Shopee Academy,... 

Luckily becoming one of the 40 sellers participating in the Single Multiples Pairing program organized by Shopee, Mr. Thang was specifically instructed on image preparation, how to post product information... approaching customers with modern tools. In particular, he knows how to attract more customers by applying effective discount codes. 

If you used to create discount codes directly on the product, now you can create a variety of discount codes: discount codes increase the number of followers, discount codes throughout the shop, discount codes exclusively for customers to watch Livestream ... As a result, the amount of interaction with customers is increasing and achieving good business efficiency. "On the occasion of the big promotion, 10/10, the order really "exploded", nearly 2 times higher than normal," Mr. Thang said. 

Breakthrough from technology 

Before Ly Xuan Thang, from the first half of 2017, Cao Viet Tu Linh also started an online business, after finishing his job as a sales staff of a software company. "I decided to sell online because I realized that this is a fertile land, potential, an inevitable trend of the future," he said. 

Recognizing that packing goods is very important but very few sellers know how to pack efficiently and quickly, Linh began to explore and gradually build a factory with the brand of Package Bags. He chose Shopee to start a business. "This is a platform that listens very much to the needs of sellers as well as buyers, always updated quickly the appropriate features," Linh commented. According to Tu Linh, trading on Shopee he is supported enthusiastically from the sales support team, technical team and simple operation. 

Following online lessons on Shopee Academy, he learned more about how to optimize SEO keywords so that products can easily reach buyers, as well as experience in implementing marketing campaigns to be able to calculate sales plans month by month. "We are exploiting Shopee Feed, a free channel that takes advantage of very effective internal traffic, regularly posting new article information to help customers easily update shop information," Linh revealed. After nearly 3 years of starting a business, Tu Linh owns a booth on Shopee Mall that is currently in the top 1 selling packaged bag products belonging to the housing life group. 

Tu Linh or Xuan Thang are just two of many young people who boldly take advantage of the opportunities that Vietnam e-commerce brings. Google, Temasek and Bain&Company's e-commerce report in 2019 noted that with an average growth rate of 38%, Vietnam e-commerce in 2019 reached USD 12 billion. This report predicts that the average growth rate is 29%, by 2025, the scale of e-commerce in Vietnam will reach 43 billion USD and ranked third in ASEAN. 

E-commerce developments in Southeast Asia and Taiwan have brought new opportunities for sellers. This trend is clearly reflected on Shopee, as the number of sellers on the platform increases by 60% per year. The potential is that but users are more, but the demand is also more demanding. According to the package bag boss, in the new context, the seller needs to create a highlight with customers, transparent product information, quality inspection, ready to fix when there is a problem ... In addition, good consulting and customer care services will also help guests remember the brand. 

At the same time, Mr. Ly Xuan Thang also said that sellers can also take advantage of the promotions of the floor to increase performance. The upcoming 11.11 Super Sale event on the Shopee floor is an example. "To take advantage of the support from the floor to conquer customers, it is necessary to prepare carefully in terms of goods, have a specific sales strategy," he said. 

Thus, the fact that taking advantage of a large number of users from e-commerce sites requires sellers to regularly update their knowledge and skills of online business as well as participate in major promotional events of e-commerce floor. This not only brings revenue efficiency but also creates breakthroughs in newer, promising ways of doing business for future sellers. 

Source: Tuổi trẻ Online