Influencers in advertising campaigns not only play a role in conveying messages, but also serve as factors that increase brand awareness and revenue for products. However, to use influencers effectively, you need to know 6 tips in the article below. 

Some featured advertising campaigns use influencers 

Referring to some prominent advertising campaigns that use influencers, it is impossible not to mention Biti's "Di de tro ve" (Leaving to return) campaign; Grab's "Grab Continuous Deal" campaign, ... 

Each campaign has its own color that is unique among a series of campaigns of some other brands.  

What these campaigns have in common is: "The right people, the right time." A successful campaign will become an exemplary case study for the effective use of influencers in advertising campaigns. 

Suboi is an influencer in Grab's advertising campaign 

From that effect, we draw 6 tips to increase the efficiency of using influencers in advertising campaigns.  

6 tips to increase influencer efficiency in advertising campaigns  

Apply the following 6 tips, the plan to use influencers in advertising campaigns is guaranteed to be successful. 

Take advantage of influencers 

Influencers have different strengths even in the same field, which makes them unique and followed on social media. The simplest way to increase the effectiveness of influencers in advertising campaigns is to harness their strongest points to get attention. 

With Biti's "Di de tro ve" campaign, the brand has used influencers: singer Soobin Hoang Son. Appearing throughout 4 seasons 1, 2, 3 and 4 male singer Soobin Hoang Son has successfully completed 4 music videos: "Di de tro ve". The music video has made a hit in the music market, and as the year goes by, users on social media continue to share about the song as Tet approached. Campaign: "Di de tro ve" of Biti's brand with the use of influencer Soobin Hoang Son was really successful when receiving a warm welcome from the public.  

Soobin Huangshan is an influencer in Biti's "Go to Return" campaign 

Natural content, associated with the life of influencers 

Comparing a normal post and a promotional post on the fanpage of the celebrities, we noticed a huge difference in interactions. For example, on Soobin Hoang Son's fanpage, a regular post updating the image of the singer has 5 times more interactions than the promotional post. It can be said that fans prefer to follow influencers rather than promotional images that they don't really care about. 

With the "Di de tro ve" campaign, Biti's also combines with a number of other influencers: Pho Dac Biet, Phan Manh Quynh,... 

Natural advertising content, associated with influencer habits 

Therefore, brands need to find out the interests of the influencer’s fan community to see what they are interested in and interact with. Thence, the brand adjusts the content to adapt the actual activity of the influencer. Brand images and messages can be naturally embedded in updates to increase recognition. 

Avoid inserting tracking links in posts  

For campaigns with a predominantly branding goal, writing natural content will evoke user excitement rather than content with follow-up links. Because they are so familiar with the content of the ad, just see a link in the article, the majority of viewers automatically conclude that it is an ad post. That reduces trust with the message and the worst case is that many users skip not watching it all. Brands need to emphasize keywords and hashtags as a more natural way not to lose engagement while spreading the brand image. 

Influencers can create their own content 

One of the common mistakes of the brand when posting to influencer channels is to use a series of content with similar content. That makes the ad content somewhat left out compared to the influencer's everyday e-verbal. In recent statistics of YouNet Media, influencers who "write, share experiences" always bring higher interactions than influencers who post "scripted" content. 

Influencers can create content on social media 

Get influencers into action throughout the campaign 

In recent campaigns of big brands, there are many online and offline activities. That's because the brand wants to maximize the efficiency of its actual product, as well as viral products on the online channel. That creates transparency in the operation of large campaigns and blurs the boundaries between online – offline. 

With the campaign: "Di de tro ve" by Bitis, singer Soobin Hoang Son appeared throughout 4 seasons. This reminds the audience of Biti's when thinking of Soobin Hoang Son and vice versa. 

Skillful combination of content marketing forms 

Content ads don't just stop at 1 post which is "Infoglut". There are many types of content marketing and in order to make a successful advertising campaign, the brand needs to use a variety of content: video, image, minigame,... 

Nowadays, the form of minigames that resonate with the influence of influencers has brought unexpected effects to the brand.  

Skillfully select different types of content marketing to bring efficiency 

Thus, the above are 6 tips to increase the effectiveness of using influencer in advertising campaigns. Wish you success. 

Source: sage.edu.vn