1. Understand and comply with sales regulations on each platform

Participating in sales on the e-commerce platform, you must understand the rules and comply with the rules of the game so as not to affect the operation of the shop, promptly solve problems arising in the sales process.

1.1.Shopee

Is it one of the popular commercial platforms today? Simple store registration steps, do not require too much paperwork should be participated by many sellers. About product posting rules. Shopee requires that the title, image, price, product description and related information be consistent, spelt and in accordance with regulations. Specifically:

– Product images must be clearly captured, details of product status. Do not leave images or information that are not related to this product such as shop referrals, contact information or payment information. There must be at least one real image of the product taken by the Seller himself. In this photo, the real product area must occupy at least 40% of the entire image area.

– The product name is written in Vietnamese with accents, enough characters, clear meaning, do not use special characters, do not abbreviate, do not contain fake /fake keywords. If it is a product set, the product name must clearly state the Combo/Product Set.

1.2. Lazada

E-commerce platform owned by Alibaba Group appeared in Vietnam in 2011, which is sold by many shop owners by simple and free sales registration procedures. Currently, the e-commerce platform on supply products of 16 different industries such as furniture, technology, fashion and accessories, health care products, beauty ... Lazada also has its own regulations on the posting of sales products, specifically:

– Product information does not match, wrong list of goods - It is strictly forbidden to sell counterfeit goods, counterfeit goods - It is strictly forbidden to post content or images that violate fine customs and customs, are on the list of prohibited items sold in accordance with the law.

1.3. Tiki

Tiki is a commercial platform from "Made in Vietnam online bookstore". Currently, there are more than 5,000 famous brands registered on Tiki store and more than 40 million visits per month. Sales on Tiki have strict regulations from registration to store opening to quality checks, goods papers to avoid counterfeit goods.

2. Clear and accurate information

The most important factor when selling on e-commerce platforms is detailed and complete information. Your online store must have: address, hotline, fan page (if any). This information should also be displayed in a priority and easy-to-see location so guests can get in touch quickly.

First, information transparency will increase the trust of your customers. Secondly, in cases of incidents such as mistaken delivery of goods, broken goods, customers can directly call to complain to the shop. You are also more proactive in solving problems. Limit the situation of customers responding to customer service switchboards of the floors, shops you are vulnerable to penalties and affect the reputation of the shop.

3. Use of multi-channel sales management software

Simultaneously on many e-commerce platforms, difficulties such as a combination of data, daily sales orders, cost revenue statistics or inventory control are inevitable. This is also the reason many shop owners have decided to use sales management software to do business online more effectively:

3.1. Multi-platform connection - Easy business

Sales management software allows shop owners to connect data with the most prestigious e-commerce platforms such as Shopee, Lazada, Tiki ... Thereby helping shop owners expand their selling channels easily, not limited to Facebook, Website ...

3.2. Centrally manage inventory and product information on a single software

Using sales management software, any changes to product information, inventory will be automatically updated on the system and synchronized across all sales channels. Shop owners can quickly lookup inventory, product information on the software to promptly advise customers.

3.3. Accurate platform-by-platform business performance report

Sales management software will automatically synthesize business analysis reports according to each e-commerce platform. From there, the shop owners will accurately evaluate the effectiveness of each store and take appropriate measures to change. It is possible to consider focusing only on one e-commerce platform or multiple sales on multiple platforms.

Source: kiotviet