PRIME COMMERCE HONORED AS ONE OF THE TOP 10 ASIA-PACIFIC OUTSTANDING BRANDS 2025
A significant milestone recognizing Prime Commerce’s contributions to technology, e-commerce, strategic communications and sustainable digital growth.
On December 27, 2025, at Ben Thanh Theater (District 1, Ho Chi Minh City), Prime Commerce attended the Asia-Pacific Outstanding Brands 2025 Ceremony and was honorably named in the TOP 10 Asia-Pacific Outstanding Brands category.
This is a significant milestone, acknowledging the outstanding contributions of Prime Commerce in the fields of technology, e-commerce, and strategic communications.
The program was jointly organized by the Asia Economic Research Institute, the Institute for Competitiveness Index Assessment, and the Vietnam Enterprise Development Science Union, with media partnership from Ho Chi Minh City Television (HTV1). The event serves as a prestigious forum honoring enterprises with high competitiveness, strong brand presence, and sustainable development strategies amid the regional economy’s robust digital transformation.
At the event, Mr. Nguyen Tan Phuong – CEO of Prime Commerce, representing the company, honorably received the title of Top 10 Asia-Pacific Outstanding Brands 2025. Prime Commerce being named not only reflects the high appreciation of the appraisal council and professional organizations, but also affirms the increasingly prominent position of Vietnamese technology enterprises on the regional digital economy map.
Prime Commerce is a growth-driving platform for businesses in the digital commerce era, currently operating in Malaysia, Japan, and ASEAN markets. The company develops based on three core strategic pillars, creating a comprehensive ecosystem connecting Agency – Technology – Distribution, meeting the sustainable growth needs of businesses in the digital business environment.
Firstly, the integrated advertising & marketing Agency division provides digital marketing, social commerce, and influencer marketing solutions driven by revenue efficiency. This helps brands optimize their omnichannel presence, increase conversions, and build sustainable relationships with consumers.
Secondly, the SaaS technology solution ecosystem for e-commerce and omnichannel sales includes Webstore, omnichannel sales management, an Influencer platform, POS, and CRM systems. These solutions are developed by Prime Commerce to be flexible, easy to deploy, and specifically localized for the Malaysian and Japanese markets, helping businesses optimize operations, centralize data management, and enhance competitiveness.
Thirdly, the genuine Japanese product distribution division, focusing on FMCG and consumer goods, is implemented synchronously across GT (General Trade), MT (Modern Trade), HORECA, and e-commerce channels in the ASEAN region, contributing to bringing international brands to effectively penetrate local markets.
Through a development strategy based on Agency – Technology – Distribution, Prime Commerce builds a synchronized ecosystem, supporting partners in sustainable growth, operational optimization, and market expansion in the context of the rapidly developing digital economy in the Asia-Pacific region.
One of the key highlights of Prime Commerce is its capability to automate and optimize operational processes. Through a synchronized technology platform, businesses can control business data in real-time, minimize costs, improve management efficiency, and enhance decision-making quality, thereby increasing competitiveness and adaptability to market fluctuations.
Not only focusing on business efficiency, Prime Commerce pursues sustainable e-commerce development and aims to create positive social impacts. The company identifies technology not merely as a tool, but as a foundation to help businesses build brands, expand markets, and elevate customer experiences, especially for the small and medium-sized enterprise (SME) community.
In its long-term development strategy, Prime Commerce aims to continue investing in the research and development of smart, user-friendly, and flexible technology solutions, while expanding its domestic and international partnership networks. The enterprise’s goal is not only to support clients to succeed in the domestic market but also to accompany them on their journey to reach regional and global markets.
The title of TOP 10 Asia-Pacific Outstanding Brands 2025 is a well-deserved recognition of Prime Commerce’s relentless efforts, simultaneously opening up a new development phase with many expectations. This is also a testament to the enterprise’s innovative capacity, strategic vision, and commitment to sustainable development in the digital era.
