YOUR ROLE
A. Main Objective:
The Copywriter Lead is responsible for developing creative ideas, content direction, and hands-on copywriting execution for IMC / ATL / BTL / Digital campaigns within the Agency. This role combines both execution and leadership responsibilities by actively handling campaign execution, proposals, and pitching projects while leading, supporting, and mentoring the Junior Copywriter team to ensure creative quality, project timelines, and overall team effectiveness.
B. Key Responsibilities:
1. Creative Concept Development:
- Develop big ideas, key messages, taglines, and content direction for integrated marketing campaigns.
- Collaborate with Account, Planning, Creative Director, and related teams to transform briefs into creative concepts aligned with brand objectives.
- Participate in brainstorming sessions, pitching projects, and proposal development.
2. Content Development & Execution:
- Execute content across Digital, Social, KV, TVC, Video Scripts, POSM, Activation, Websites, Proposal Decks, and related platforms.
- Ensure appropriate tone & manner aligned with each brand and campaign objective.
- Proactively execute content and support the team in handling proposal-related tasks or fast-paced campaign projects.
- Review and ensure content quality before client submission or production execution.
3. Proposal & Presentation:
- Support proposal building, presentation deck development, and storytelling for pitching projects.
- Propose creative directions and content approaches aligned with client business objectives.
- Be able to present and explain creative ideas and content rationale to internal teams or clients when required.
4. Team Leadership & Development:
- Support team leadership by allocating tasks and mentoring Junior Copywriters.
- Review, provide feedback, and improve team output to maintain agency-standard quality.
- Support internal training and share knowledge related to creative thinking, storytelling, and content execution.
- Proactively collaborate with cross-functional teams to ensure smooth project execution and timelines.
WHAT ARE WE LOOKING FOR
- Bachelor’s degree in Marketing, Communications, Journalism, or related fields.
- Minimum 4–6 years of copywriting experience in Agency / Creative / IMC environments.
- Proven experience in developing concepts and executing content for IMC / ATL / BTL / Digital campaigns.
- Experience leading or mentoring Junior, Fresher level.
- Strong creative thinking, storytelling, content direction, and proposal development capabilities.
- Ability to multitask, manage timelines, and work effectively in a fast-paced environment.
- Strong presentation, communication, and collaboration skills.
- Good English reading and writing skills are a plus.
WHAT WE OFFER TO YOU
- Competitive salary and performance-based bonuses.
- Full social, health, and unemployment insurance as per Labor Law.
- A young, dynamic, and friendly work environment.
- Free skill training courses, exciting company trips, and a grand Year-end Party.
- 12 annual leave days + 13th-month bonus based on company performance and your contributions.
- Annual salary review and performance evaluation.
TIME & LOCATION
- Working hours: 09:00 – 18:00, Monday to Friday (Saturday is flexible: Work can be conducted either online or on-site, depending on the actual volume and nature of the workload).
- Workplace: 207/7 Nguyen Van Thu Street, Da Kao Ward, District 1, Ho Chi Minh City.
APPLICATION
- Please send your updated CV to [email protected] with the subject line: “[Position] – Your Full Name”.
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