YouTube Bumper Ad

Bumper ads are 6-second, mobile-first, non-skippable in-stream ads bought on CPM via AdWords. They are designed to drive awareness and reach.

In a mobile-first world, advertisers are challenged to catch the attention of their audience on small screens. Bumper ads are a ‘snackable’ format, perfect for on-the-go viewers. Reinforce your brand’s message when paired with TrueView or Google Preferred ads.

Device Compatibility

  • Tablet
  • Mobile
  • Desktop

Ad Setup

  • Ad Template


  • Brand impact is comparable with TrueView
  • Optimized for mobile
  • CPM bidding


YouTube video (6 seconds or less)