Grouping related items together is a common way to stimulate impulse buying. However, do you know if the assortment is too vast, then customers may be overwhelmed and have difficulty finding the item they are looking for?
We are one of few service providers in the market that offers virtual bundling capabilities for brands. Let your customers buy more of their favourite products by grouping them together strategically to sell online and benefit your business average order value (AOV).
- Bulk strategy: multi-pack product assortment
- Bundle strategy: multi-pack of cross category assortment, for example, face and body products
For brands that offer various products under one label, this is an effective way to leverage different product categories.